To be the premiere and responsible service/manufacturer/sourcer/provider of furniture, fixtures, and furnishings to the building and construction industry.
We are dedicated to growth.
We will maintain our market leadership through creativity, innovation, and excellence in performance tempered with experience.
We are committed to increase productivity and profitability, but not at the expense of ethics.
We will continuously enhance our reputation for quality service and value. Our products and services must always represent good value for money and be competitive in the market place.
We are proud of our employees. We consider them as our most valuable asset. We will maintain an atmosphere where our people can develop their abilities and potential while working together enthusiastically to achieve our goal.
We will contribute to the well-being of the communities in which we operate, and accept our responsibilities as citizens of the Philippines.
We will achieve sustainable business growth parallel to our commitment with our stakeholders; we aim to be socially responsible and an environmentally relevant company.